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What If You Launched a Social Network and Nobody Came???
I am sure you have heard the old adage from the peacenik sixties, “What if you held a war and no one showed up?” My mind came up with a variation on that theme over the past few weeks as I have been...
View ArticleRecapture the Art of Listening
Are you suffering from information overload? I certainly am. The amount of noise in my life seems to be increasing exponentially. My definition of listening goes beyond just hearing the sounds around...
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Making the Most of Your Social Media Sound Bites
An interesting discovery came to light this week that may give all those self-proclaimed social media gurus pause. According to new research conducted by URL-shortening service bitly, the average shelf...
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Promoting Facebook Traffic–Keep ‘Em Coming Back for More
With this week’s changes to Facebook, there has been a rebellion among Facebook users. Facebook fans have turned in their rock concert lighters for torches are marching upon Mark Zuckerberg’s castle....
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Engage! Social Media Works for You When You “Keep it Real”
Social networking is more art than science. I try to instruct my clients in social networking techniques,and some have a natural affinity for it while others are, shall we say, socially awkward. Using...
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“Turn in Your LinkedIn Contacts with Your Key Card on Your Way Out…” Who Owns...
There are probably still a few skeptics out there who question the value of social media. For those naysayers, I will point you to recent news reports that companies are demanding to retain social...
View ArticleWhere is the Internet Going? Roger McNamee Says the Future is in Engagement
TED always has something interesting to share. Here is a new presentation from Roger McNamee, a follower and investor in disruptive technology. Here are some interesting insights posted on TED earlier...
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Cracking the Social Media Code–Where, Oh Where Do I Post?
I just set up a new Google+ destination page for a client this week. Now I am assisting with posting content to their blog, Facebook, Twitter, LinkedIn, and now Google+. Does this really help with...
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5 Easy Steps to Building a Successful Social Media Campaign
When you start to build a social media marketing campaign, you don’t just charge off and start posting comments and sharing random videos on Facebook. You need to consider your objectives and what you...
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The New PR Is about Producing Relevance Using Quality Content
Public relations professionals have always been storytellers. Our job has traditionally been to identify the interesting storyline in the client’s company or product and articulate that story to...
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